Maxim Launches Everton Away

Since the successful launch of both the Everton FC retail stores; ‘Everton One’ and ‘Everton Two’, Maxim Creative Group has be awarded the exclusive point of purchase (POP) print display contract for both stores.

A collaborative event staged by Maxim, Kitbag and Photolink saw the new Everton Away kit launched in a spectacular fashion. The kit and new retail display graphics were presented by Everton players Leon Osman and Tim Cahill who were accompanied by ex-Everton legends.

The event theme was ‘Moyes’ Army’, was hosted by Radio City FM and was introduced by a local brass band and flag waving army cadets bringing in the new ‘pink Everton FC away kit’.

Maxim printed all the point of purchase graphics including 10,000 day cards, handed out by young models around the two stores, and the rigging for the amazing reveal; this was a special part of the plan which saw Maxim delivering an extreme retail display experience.