The One Two for Everton

In partnership with Kitbag, one of Europe’s biggest online sports retailers, Maxim was briefed to create two bespoke retail theatres to set the shopping and retail benchmark for Premier League football clubs.

The retail design project had extra significance as it was Kitbag’s first foray in real world retailing.

The in-store design has used visuals for Everton FC’s history and a changeable display of Club memorabilia to add emotion and education to the retail experience.

Everton One is at Goodison Park, home of the Club and it took Maxim just three weeks to implement the new retail store design. Everton Two is in Liverpool One! and was transformed from a concrete shell in 12 weeks.

“This store design project was definitely a ‘Think Differently’ brief” “The fresh looking retail stores really do put other Premier league clubs’ retail designs in the shade.” Mike McVey, Sales Director, Maxim Creative Group.