Monster Beat Doesn't Scare Maxim.
Client: Monster
February 2010
Units Shipped: 1500
'beats by dr.dre' is the brand of world renowned rapper and music producer Dr. Dre.
The brand is all about delivering high quality music to the ears of the listener through top quality headphones and earphones.
Monster a mainstream electrical brand approached Maxim to design, produce and deliver a range of high end POP units for the music retail sector to sell the headphones.