Maxim Launches Everton Away

Client: Everton FC

May 2010

A collaborative event staged by Maxim, Kitbag and Photolink saw the new Everton Away kit launched in a spectacular fashion. The kit and new retail display graphics were presented by Everton players Leon Osman and Tim Cahill who were accompanied by ex-Everton legends.

The event theme was ‘Moyes’ Army’, was hosted by Radio City FM and was introduced by a local brass band and flag waving army cadets bringing in the new ‘pink Everton FC away kit’.

Maxim printed all the point of purchase graphics to deliver an extreme retail display experience.

See more of this Inspirational Point of Purchase for Everton